Below are two of the programmes I offer for small business owners. However, as every small busines is different and at a different stage, I am very happy to tailor a group of sessions to your exact needs.  Firstly, a word on something I feel is very important for every business, no matter how big or small:

Brand Positioning

I believe that at the heart of every successful small business there is a clear and distinct Brand Postioning. This goes much further than 'finding the right niche' many small business coaches and marketeers propose is the key to success. 

I use my coaching skills and experience in global adverstising, strategic marketing and defining brand behaviours to help you build your unique and compelling Brand Positioning. So much flows from a clear Brand Positioning, here are a few examples:

• You can articulate and show how and why you are different from your competitors (even in the same niche)
  
• You are clear not only on what you do but of the values and personality of your brand
  
• You can show clearly what the functional and emotional benefits are to your potential customers
• You have easy proof to show why they should believe in you
• Anyone working for you or representing you can easily communicate your core messages and what your business represents and delivers
• You and your employees understand how to behave and speak in a way that re-inforces your brand and its values at every turn (and every email and phone calll!)
• You can clearly design your web pages, business cards and products in a look and feel that helps to re-inforce your brand and what you stand for
• Importantly, it gives you confidence in what you are delivering and why customers should come to you
  
• It even gives you a year's supply of ideas for blogs and press releases!

Got an idea, even a seed of an idea, but don't know where to go from here? Then read on...

Below are 9 key areas to getting a business off the ground. Together we work through the areas you need help with. You can choose a few specific areas you want to concentrate on or we can work through the whole programme.

Underpinning our work together is the use of strong coaching skills to push you on and support you to acheive what you set out to do.

Coaching is booked in blocks of 6 sessions. 

"The business and marketing coaching Georgina gave me for my new business was invaluable, and I would not be where I am now without her.   Georgina is professional, reliable, trustworthy and she has an amazing wealth of knowledge which she imparts with clarity, thoughtfulness and consideration. Sophia Cross, Above and Beyond Fitness, August 2011.

Strategy To Action Programme

You and your business are intertwined and if one is lagging and lacking in vitality and energy, so will the other. Conversely, if one is doing well and brimming with innovation and oomph - so will the other.

This 8 session program, spread over four months is designed to ensure both you and your business are brimming with positivity and direction. It will help you breathe new life into where you are currently and start moving to where you want to be.

Below are the main areas the sessions can cover, however, as every business and every indivdiual is different, I conduct a chemistry call prior to commencement so that we can discuss what would be most beneficial to you. I then build you a tailor made 8 session program.

 Your Business

• Business Strategy; looking at where your business is now and shaping a simple but effective strategy to take you forward.
• Brand Positioning; this is a core aspect of the programme. Building and / or honing your brand positioning will make you unique within your market. Hand in hand with your strategy this will give you a clear way forward.
• Customer Segmentation; knowing who you are serving and why will help you to work out which segments to concentrate on the most; helping you to work less for more money. 
• Marketing Strategy; it is not just about getting out there and telling people about your company; having a cunning plan will treble your effectiveness.
• Communications Plan; a key part of your strategy is taking time to translate your marketing strategy into a thumpingly good communciations plan. This will help to avoid peaks and troughs, instead helping you work towards the steady stream of customers to keep your cash flow flowing.
• Strategy into Action; putting the building blocks in place to start to bring your strategy alive.

 You

• What makes you tick?; as well as psychometric testing we look at your strengths and weaknesses and highlight the key areas you want to work on.
• Working smarter; we all have good and bad habits, here we work on increasing the number of good and eliminating those that get in your way, such as poor time management or procrastination. We also look at what you could do to work smarter, such as reviewing and automating systems or  outsourcing.
• Attraction marketing; here we look at how you and your business intertwine and how you can use the concept of attraction marketing to bring customers to your door.

Contact me now to find out more and schedule a free 45 minute chemsitry call.

"Georgina Walsh's coaching has been essential. As an inventor entering an unfamiliar & regulated market it is impossible to succeed without a lot of resilience & determination. Georgina took the trouble to understand me as a person: my ambitions, strengths & weaknesses.   She suggested ways to rebound from frustrations back into a positive frame of mind. Georgina's marketing insight was a revelation.    Starting your own business is challenging. Every entrepreneur needs a coach, Georgina's advice & support was the best investment I made." Tom Seppings, Solaplug Ltd and East Anglian Energy Ltd. June 2011

 "Georgina’s coaching has been indispensible in helping me grow my business.

By encouraging me to examine my management style, she has initiated a more qualitative than quantitative approach.  This approach has enabled me to more effectively measure the results I have achieved for clients and communicate to new clients a clearer picture of the services and value I offer. 

 Georgina also helped me manage diverse business relationships through the development of bespoke strategic roadmaps. Our discussions prompted an exploration of different possible influential strategies which might be employed, when working with clients with a range of product and service portfolios. The adoption of a more strategic approach has enabled me to successfully realise personal goals while delivering positive business outcomes. Georgina’s constructive attitude, enthusiasm and support have been invaluable to my company and I highly recommend her services." Hilary Redmond, N.Ireland, October 2011.